Pro-Black Lifestyle

We are in a time where being pro-black is at its peak and the concept continues to grow and be emphasized daily among people of colour. Pro-black is a lifestyle that encourages the economic growth and development of black people as a whole, with a purpose of increasing the wealth and population of black people around the world. Promoting love for the black people, encouraging black youth is it's main purpose to keep uplifting black people.

For the longest time black people have been excluded economically, because of the colour of their skin and lack of education. Black people were not equipped to contribute to the socio-economic development of the country because of the reasons mentioned above. Times have changed and now there is an increase in black people owning businesses. As black people are busy taking up space and gaining financial freedom, it seems that a few followers of the pro-black lifestyle are not well informed regarding businesses operations. It seems that they are ignorant of an essential concept in business which is the focus on Target Market.

Target market in simple terms is a group of customers that can afford the products and or services provided by a certain business. Their ignorance has somehow made them think that they can only support black businesses when they are able to afford the products/services provided, which is a misinformed entitlement black people seem to have. I want to say that I understand where they are coming from, that its excitement black people have when they see their own people climbing ladders they were once told they will never be good enough to climb. I will however reiterate Scoop Makhathini’s words that ‘’Something can be made from you but not for you.’’  

Black people need to understand that they won’t be a target market in some black businesses but that should not give them the right to demand those black businesses to lower their prices so that every black person can afford their products or services but that it should be motivation for them to one day be able to freely support all black business without them being restricted by money. As much as Woolworths isn’t meant for everyone, Rich Mnisi's clothing will also without a doubt not be for everyone too.